The Recording Academy announced today at Project Las Vegas that it will extend its musical message year-round with the launch of GRAMMY Brand, a high-end fashion and merchandising collection for men and women. Celebrating the unique intersection of fashion and music and inspired by the energy and emotion of the GRAMMY Awards, the clothing and accessories line will be launched coast-to-coast at luxury boutique retailers this fall with a meaningful portion of sales supporting The Recording Academy's charitable affiliates — the GRAMMY Foundation and MusiCares.

​

The tagline for GRAMMY Brand, "Music Makes Me...," aims to connect the personal and profound relationship music fans have with music, The exciting collection includes embroidered shirts and leather jackets, leather handbags, belts,  jewelry ,eyewear  and features the exclusive original hand-painted organic tees, hoodies and blazers by Michael Sterling Eaton,